Frequently Asked Questions
FAQ
Frequently Asked Questions
What is the difference between straightening treatments?
All straightening treatments result in 100% straight hair, the difference lies in the composition (chemical base) and the application method.
The Protein Smoothing, Blond Expert and Alisante Phyto Complex straightening products are organic, developed with a Blend of acids and do not require pre-washing with an anti-residue shampoo.
The Supreme Mask Keratin straightening treatment is not organic and has a traditional chemical base, and requires pre-washing with an anti-residue shampoo.
What is the difference between BTX?
All btx are reconstructive masks with volume reduction, the difference lies in the composition (chemical base) and the application method.
The btx Pro Repair Ultra Mask is organic, acid-based and does not require pre-washing with anti-residue shampoo.
The btx Supreme Ultra Mask and Blond Matiz Ultra Mask have a traditional chemical base, are not organic, and require pre-washing with anti-residue shampoo.
What is the difference between straightening and BTX?
Straightening treatments are chemical products that result in 100% straight hair.
BTX are treatment masks that reduce volume, hydrate and align the strands.
Do organic straightening treatments contain formaldehyde?
No. Because it is organic, it does not contain formaldehyde and does not cause any discomfort (it has no smell and does not sting the eyes). We have a unique and exclusive formula developed with a Blend of Amino Acids and Proteins that in synergy provide the smoothing result.
